Dogs of the Dow As Of July 2016

The Dogs of the Dow is an investment strategy that gained popularity in the 1990’s which proposes that an investor buy and hold the 10 stocks from the 30 in the Dow Jones Industrial Average with the highest dividend yields each year. 

The reasoning is that because the dividends of Dow stocks don’t vary with the price of the stock and if we believe that a company’s dividend is a good measure of the value of a company then by buying companies with a high dividend yield, we’re systematically buying those companies that are at the bottom of their business cycle and are more likely to see the stock price increase faster than their lower yielding counterparts. 

The Dogs of the Dow for July 2016 are :

Dogs of the Dow As Of July 2016
(click to enlarge)